2024 was my first year of starting my own business independent of being contracted to Universities or clubs. It was the best decision I have ever made in regard to providing direct care to the athlete and their families by removing the "middle man", red tape and road blocks that administrators and institutions at times need to put in place to protect their organizations. This is fully understandable of course due to the size and number of athletes they need to care for but as a provider it can limit your ability in the level of care you provide and when you can gain access to the athletes.

In my experience, transferring to an independent fully insured business has created a gateway for an intimate, improved one on one relationship with my clients and this gives us the freedom to work together to create personalized programs without restrictions.

However, in order to do this and be able to curate my ANR program to suit the needs of each individual athlete the level of time involved has been enormous and much more than I anticipated.

In 2025 I will be shifting towards a model that commits the athlete to a year round program similar to an athlete committing to a contract with a team or club or coach for a year.

Why? The simple answer is time. More time is necessary to develop the mentality of an elite athlete. While I whole heartedly believe in the structure of my program, each athlete is very different and each athlete needs more time that I initially believed they did.

What I deliver is NOT therapy. I am training the brain, and developing, grounding breaking unique mindset to be able to handle everything a sporting environment can throw at you. This is the skill set of a mental performance coach, who has not only studied sports psychology but has been an ELITE ATHLETE herself.

Thats how you master performance psychology!

The details will be revealed in January 2025 . I am excited to transition to this next level as it will mean only 50% zoom consultations, more in person meetings, attendance at major events and providing a level of care that I believe will be the difference in providing an edge your athlete may need not only for a break through performance in sport but life changing skills.

In addition to this new offering, drop in consultations for athletes and parents will still be available to those athletes who have completed my original ANR program but this will be at premium rate.

If you have not completed the orginal ANR program, that will be be on off as a beginning starting point. I am all in and I expect my athlete too or to be honest its not worth my time or theirs.

So stay tuned ! Details will be released mid December with commencement dates starting in January.

I would love you to be one of my ANR athletes so please contact me if you are interested.

I believe in my program as much as i believed in myself as an athlete. That belief propelled me to no.3 int he world as junior athlete and no.7 as a senior.

I am ready to take this one to No. 1 - why cant that be you this time, not me ?

Coach B